SchoolApply — SEO in USA & India
The website was launched in January 2016. We dug deep into keyword and competition research and discovered that SchoolApply was entering a very competitive niche (education) with fierce competition from lead generation websites.
SchoolApply is a service platform for students (Saas) and not a lead generation website. We needed to create an international strategy that catered to the demographics of students seeking counseling to study abroad.
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